Keys The Prince has been on our radar for a long time now. A pretty amazing feat for someone who until now only released music once a year. In 2019 Keys also performed at our Under The Spotlight show and ever since then we have been anticipating a full length feature from the West London rapper. Arriving in perfect timing, Keys releases his brand new EP ‘Nothing Else Matters’.
The EP, which comes off the back of his single ‘Nothing’, and touches on sounds, melodies & issues that are relevant to people in this generation.
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This 9 track EP has an infused and unique sound with influences from R&B, soul whilst giving us the raw & clean sound of UK rap. Self produced by the prince himself, this project was made during an important transition in his musical career. He uses his spectacular musical ability to show the world that nothing matters but the music.
Following the passing of legend Kobe Bryant (who was an inspiration in the life of Keys) & tribute video with the song ‘Nothing Even Matters’ by Lauryn Hill, he felt it was only right to commemorate such a powerful body of work to that title.
‘The tape shows every side I’ve been exposed to as a black man in London. Ends, God, family, girls, the black community. I tried to give the listener a bit of everything…’
Keys exudes an electric confidence, strength that is relevant for the UK & global rap scene. This EP shows him in light that his listeners aren’t used to however nothing that they won’t anticipate. He is coming for the UK rap scene. This EP is an introduction the global sound that awaits the prince of West London. ‘Nothing Else Matters’
EP is OUT NOW available to stream and download on all digital platforms