Nigerian music icon Olamidé shares the kinetic new visuals for “Loading”

An ode to personal independence and self determination, the track sits firmly on the edge of melodic, tuneful afrobeats and the Naija street rap that has made Olamidé one of Africa’s most successful and celebrated hip-hop acts of recent times. Now picking up significant heat in the UK, the vibrant, electrifying visuals bring the track firmly in frame, blending tongue-in-cheek humour with spectacular creative odes to Puffy and Mase’s “Mo Money Mo Problems”.

Speaking on the track, Olamidé states: “This song is saying, ‘I’m living for my own fulfillment, and not for anyone else’s expectations. When you can reach that point, and can be comfortable enough in who you are, you’re at another level.”