“All I’ve known is wanting to sing – it’s like a choice that was already made for me”
Kemi Ade returns with new track ‘Third’ from her upcoming ‘O.W.Nesty’ EP. Her neo-soul vibes have garnered attention with the likes of Complex and Reprezent, and live performances have captivated audiences from support slots with Denai Moore to headline shows at the world-renowned Ronnie Scott’s Jazz Club. Hailing from Croydon, South London, Kemi Ade’s music delivers a melting pot of sounds as she continues to impress with her effortless infusion of soul, jazz, hip-hop and folk – a mix that affirms the intrigue surrounding this unique new artist. The musical style is akin to those of Jill Scott, Musiq Soulchild and Erykah Badu; yet Kemi is able to make every offering completely her own. She channels that sound, rather than imitates; and creates a musical landscape that is as sensual as her voice.
Continuing her brand of ‘alternative neo-soul’, new track ‘Third’ is a striking effort and represents the continued refinement of Kemi’s style. Kemi defies her youth with impressive lyrical and emotional maturity, it’s clear that her songwriting is an honest reflection of herself and where she is in her environment. Amongst the woozy loops and soulful beats, new EP ‘O.W.Nesty’ integrates a deeper side of the singer and at the heart is the idea of “truths that could be shared on a daily basis but aren’t”. The listener is taken on a journey; one that seemingly ends too quickly and yet continues to unfold new and relatable truths with each listen. There is a sense of liberation as her thoughts and feelings are laid bare and served up over luxuriant melodies.
This is a glimpse into love and life in Kemi’s world and you can’t help but find yourself wrapped in the warmth of her vocals and immersed in the depths of the story – a story she welcomes you into with the hopes that you will find yourself. Since she first emerged with debut single ‘Then’, produced by Jimmy Logic and remixed by KEI-LI of Darker Than Wax, Kemi has also imprinted her unique twist onto performances on Reload Sessions and Ont’ Sofa; and her recent live outing saw her perform at HungOver Jams in London’s Queen of Hoxton alongside Novelist, Miraa May and Jade Avia who hosted the night. It’s time to get to know the seductive tones and delicately crafted tales of Kemi Ade’s songs; in her own words “O.W.Nesty is my way of encouraging people to immerse themselves in a pure moment, even if it’s just for 16 minutes.”