Spotify have expanded into the world of events and they could not have been more successful. It’s the night after the MOBO’s with 3 winners on the line-up, the bitter wind welcomed the crowd into the infamous venue that is ALLY PALLY (Alexandra Palace if you don’t know). The impressive stage branded with ‘Spotify’ and ‘Who We Be’, was set to build an atmosphere worthy of the upcoming performers.
The idea of this event is quite frankly groundbreaking, with Itunes cancelling their UK music festival, Spotify have seen and taken this opportunity to branch out into the live music business. Spotify know what their users listen to, they have seen which playlists work and what the UK loves right now. In response to this they chose their ‘Who We Be’ playlist to be the title and the idea behind their first event. The biggest streaming platform in the world chose a GRIME and UK Rap playlist; this is proof that UK Music is on the rise yet again, but this time it’s an Urban takeover.
The Line Up in order of performance: STEFFLON DON, BUGZY MALONE, CARDI B, MICHAEL DAPPAH AKA BIG SHAQ, J HUS, GIGGS (guest: SNEAKBO), DIZZEE RASCAL
A snippet of Alexandra Palace last night for @Spotify 10,000 strong #WhoWeBe – Extra tickets for Big Shaq & Friends have now been added be quick before they sell out again My G’s. 👉🏾https://t.co/F5DKJssWBc you for the love! 📽 : @littlejallow 15th December will be a Movie 🎉🎄 pic.twitter.com/BO5Y1hRvhL
— Michael Dapaah (@MichaelDapaah) December 1, 2017
This event was LIVE, as the night progressed the artists kept turning the heat up, the bass was heavy and the vibe was electric. Cardi B, being the only American to perform brought the first real wave of excitement, which is more proof that Spotify know exactly what they are doing, ‘Bodak Yellow’ is sure to make everyone in that place feel like they could set the room on fire, and if that doesn’t do it, bringing Michael Dapaah out straight after definitely did. Most of the room thought they were Big SHAQ anyway in their massive coat’s with it SNOWING outside (Winter is Here).
Two of the biggest songs of 2017 back to back could only be followed by two artists that have blown up bigger this year. From Lean & Bop to Ultimate Gangsta, J HUS brought the fire and GIGGS shut it down. When Giggs tucked his gold chain into his jumper, that was it: KMT. Easily the highlight of the night and the moment no one will forget.
Now lets talk Dizzee Rascal, obviously out of respect, he’s got to go last as one of the founding fathers of Grime. BUT, the majority of the audience was too young to know the old school tunes, and to be honest i’m not sure how many people knew his latest stuff as well. I mean, it’s Dizzee, he’ll bring it no matter what, but the crowd weren’t appreciating him the way they did the previous acts.
Despite that, the night was still a raging success and if it happens again next year, you’re crazy if you don’t try to get tickets. In the meantime, follow the WHO WE BE playlist on Spotify: that was the point of the event anyway.
Words by Amie Croft